← The Operating Code / P.05
05
Use AI to dosomething new.
The same thing cheaper is a discount. The prize is the thing you could not do before.
The principle
Cheaper is the floor.
Most companies will use AI to do more of the same, faster and cheaper, and put it on a slide as the AI strategy. That is the last era, marked down. The Blank Collar uses AI as an exponent: new products, and kinds of work that were impossible at human-only scale.
Faster and cheaper is the entry fee, and a competitor matches it within a quarter. The only advantage that compounds is the thing they can't do yet.
Same but faster, or something new. Pick new.
How it shows up
In practice.
- 01Ask “what is now possible?” before “what is now cheaper?”
- 02Build one capability a rival cannot copy inside a quarter.
- 03If the org chart looks the same afterwards, all you did was optimize.
We help the ones who use it to do something new.