YouGov

When research organizations scale, the bottleneck becomes coordination: how requests enter, how work moves, and how results are shared. We focused on process, automation, and micro-tools that removed friction.
Operational Transformation · Automation · Data Workflow · Micro-apps
Implementation

The situation

In insight-driven businesses, work arrives from many directions (teams, markets, stakeholders). Without strong process design, the organization loses speed: duplicate requests, unclear ownership, inconsistent reporting.

What we did

  • Mapped end-to-end workflows: intake → triage → execution → reporting → reuse

  • Standardized how information is stored, tagged, and retrieved to reduce rework

  • Automated repetitive coordination (handoffs, approvals, reminders, status visibility)

  • Built micro-app style utilities inside the collaboration environment to support fast operations

  • Created light reporting structures so leadership could see throughput, bottlenecks, and capacity signals

Result

What changed

  • Cleaner request flow and clearer ownership

  • Less duplicated work and fewer “lost” tasks

  • Faster cycle time from request to output

  • Higher internal confidence because process was visible and repeatable

  • Better reuse of insights because information stopped being scattered


Bottom line

YouGov gained a workflow system that protected speed and quality as volume grows.

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